beth_green_ad_bottle25A few weeks ago, we posted our new ad created in kind by Bethesda newcomer Rick Kourchenko with Nasuti + Hinkle Creative Thinking.  For a number of reasons, we pulled down the post until the March/April issue of Bethesda Magazine in which the ad appears hit the newsstands.  The ad features an image of a bottle topped with a light bulb socket with copy that reads: “Recycling 1 glass bottle saves enough energy to power a 100-watt light bulb for 4 hours.  And a six-pack takes it around the clock.”

Some people love it . . . others, not so much.  But it does get a reaction, and that, as Nasuti co-owner Woody Hinkle would tell you, is what advertising is all about.

The ad appears on page 126, opposite the cover of Bethesda Magazine’s premier issue of Business, its third “magazine within a magazine.”  As always, thanks to publisher Steve Hull for the generous donation of space and to the folks at Nasuti who pull it all together.