Register to Attend the Bethesda Green Gala, October 7!

Bethesda Green Gala

Here at Bethesda Green, our mission is to serve as a model for environmentally sustainable living and business practices — and to grow new green businesses in our Bethesda Green Business Incubator. We provide information to people and organizations about reducing waste, improving energy efficiency, and building cleaner, healthier communities; and we help guide the nascent green firms in our program.

Now we want to recognize the environmental efforts of the Green Champions in our community, those people, businesses, other organizations and communities that are walking the walk when it comes to green living and business practices.

Please join us for a celebration!

Bethesda Green Gala

Thursday, October 7

6:00 p.m. – 10:00 p.m.

Imagination Stage in Bethesda

“An evening of inspiration, celebration and recognition of local green champions, highlighted by the presentation of the 2010 Bethesda Magazine Green Awards.”

The evening will include the presentation of the inaugural Bethesda Magazine Green Awards, heavy hors d’oeuvres, beer, wine, and a dessert reception. Plus we’ll have a silent auction of environmentally friendly gifts and services.

We received more than 120 nominations for the Bethesda Magazine Green Awards. From these, a panel of judges chose 7 winners in 5 categories:  People 18 and younger, people 19 and older, communities promoting and implementing green practices, businesses or non-profits that have created innovative green products or green services, and businesses or non-profits that have significantly incorporated green practices into their culture and operations.

Come out and celebrate green achievements! Visit the Bethesda Green Gala web page for details and registration information.

See you October 7!

 

Earth Day: Service, Advocacy Both Great Ways to Mark 40th Anniversary

Apollo 17 photo of Earth

Our theme for April is “Celebrating the Earth,” because Earth Day is April 22–and this year it’s the 40th anniversary of the national environmental event.

Bethesda Green’s Ann Dorough has written an excellent article about how taking any action helps–be it personal, such as installing a rain barrel or helping with a stream clean-up, or political, such as lobbying your congressperson. Environmentally-minded home improvements, service projects and political advocacy are all important. At Bethesda Green, we provide information and education to point you toward opportunities to be “green” and environmentally friendly. (Case in point: Here’s a list of Earth Day events in Montgomery County.)

Of course there’s a full range of opinions about Earth Day and a broad spectrum of activities taking place around the world. We want to know what you think: Are personal actions and political advocacy equally important? What will you do during Earth Month to help the planet? Post your comments here!

 

Bethesda Green signage festoons street

March 8, 2010 marks an important date in the growth of Bethesda Green.  Today, courtesy of Trevor Stone and a generous in-kind contribution from Jack Stone Signs, new street signs festoon the lamp posts outside our office.  The Landover, MD-based company also added a sign to the front door (see below) and another inside in the lobby area.

We’ve occupied the space above the Chevy Chase Bank branch for a little more than a year.  Then, in late summer,  Donohoe Construction Company led a team of subcontractors and suppliers that completed a major build out in October 2009 as we officially launched our Education Center and Green Business Incubator.

And, we’ve got more changes coming soon, to the interiors and the banners we display at events.  A sign may not seem like much, but we feel it’s an emblem of what we’ve accomplished, a symbol of permanence that we’re moving in the right direction with much more yet to come.  Thanks to everyone for making it happen.

 

First ‘Green’ Pro Team Gets the Ball Rolling

The Maryland Greenhawks basketball team – the nation’s first “green” professional sports team — held its inaugural press conference November 18 at the Bethesda Green offices.

Formerly known as the Maryland Nighthawks, the team plays in the Premier Basketball League (PBL). This year the team embraced environmental conservation and changed its name.

Their uniforms will be made from environmentally friendly materials, such as bamboo or recycled plastic, and the team will work with Carbonfund.org to offset the carbon footprint created by its home games, travel and corporate headquarters.

In addition, the Greenhawks will conduct a sneaker recycling program with Nike. The public may be able to participate in this; stay tuned.

At the press conference the Greenhawks introduced their first two draft picks — Byron Mouton, a former member of the University of Maryland’s national championship team in 2002, and Travis Lay from American University – as well as players Scooter Sherrill and Daniel Artest.

League president and CEO Tom Doyle described the Greenhawks as the “first sports franchise that’s green,” and said the team will be going into the schools to bring the green message. Doyle said the team’s outreach to kids will go a long way to creating a generation of conservationists.

Mouton said kids seeing the Greenhawks on the court as a green team will help the youngsters realize environmental conservation is a priority.

The Greenhawks will play their games at Wootton High School; their first home game is January 16. Tickets are $10 for adults and $5 for children 12 and under.

 

Bethesda Green at Team Obama House Party

RSVP now for this Sunday’s Team Obama Earth Day House Party with Bethesda Green Executive Director Dave Feldman scheduled as a featured speaker.

Sunday, April 19, 2009 2:00 PM in downtown Bethesda

For directions and to register for the House Party, please visit:

http://my.barackobama.com/page/event/detail/gptwcc

 

It’s back — a fresh look at recycling

A few weeks ago, we posted our new ad created in kind by Bethesda newcomer Rick Kourchenko with Nasuti + Hinkle Creative Thinking.  For a number of reasons, we pulled down the post until the March/April issue of Bethesda Magazine in which the ad appears hit the newsstands.  The ad features an image of a bottle topped with a light bulb socket with copy that reads: “Recycling 1 glass bottle saves enough energy to power a 100-watt light bulb for 4 hours.  And a six-pack takes it around the clock.”

Some people love it . . . others, not so much.  But it does get a reaction, and that, as Nasuti co-owner Woody Hinkle would tell you, is what advertising is all about.

The ad appears on page 126, opposite the cover of Bethesda Magazine’s premier issue of Business, its third “magazine within a magazine.”  As always, thanks to publisher Steve Hull for the generous donation of space and to the folks at Nasuti who pull it all together.

 

Communicating the green message

For those who want to adopt a more green lifestyle, perhaps no other question gets asked more than, How do I go about doing that?  And, depending on who you ask, you’ll no doubt get a range of answers from the misinformed to a litany of tasks untenable to all but monastic green monks.

With that in mind, a recent blog entry by Joel Makower of GreenBiz.com caught my eye.  Excerpting from The State of Green Business 2009 (which you can download for free after answering a short survey), Makower touches on consumers’ struggle to decipher among all the green claims of virtually every product and service in the market today.  Consumers understandably get confused.  As Makower states, “Given the lack of definitions, just about anything can be claimed as “green” — or “greenwash” — further muddying the waters.

My own take on all this, one I believe Makower shares, is that egregious forms of greenwashing should be called out, but any efforts to move in the right direction are welcome.

For communicators and organizations like Bethesda Green, our challenge is to first inform ourselves as best we can, then make that information available to the interested public.  We hope we’re putting in place the means to communicate the green message to our Bethesda Green audience — through this blog, the website, and numerous upcoming events — and welcome your ideas and insights that we can share with others.